Bursa SEO, What is SEO, Bursa SEO Agency, Bursa SEO Service

What is SEO?

SEO is an acronym for “search engine optimization” or “search engine optimizer.” Deciding to hire an SEO is a big decision that can improve your site and save you time, but it also risks damaging your site and reputation. Be sure to research the benefits that SEO can bring to your site, as well as the damage that an irresponsible SEO can do. Many SEOs and other agencies and consultants offer helpful services for website owners, such as:

Reviewing the content or structure of your site Providing technical advice on website development. For example, hosting, redirects, error pages, and JavaScript usage Content development Managing online business development campaigns Keyword research SEO training Expertise in specific markets and regions. Advertising with Google has no impact on your site’s ranking in search results. Google does not charge a fee to include sites in our search results or change their rankings. There is no cost to appear in our organic search results.

Selecting SEO

If you are considering hiring an SEO agency, the sooner you act, the better. The best time to start working with SEO is when you are considering a site redesign or launching a new site. This way, you and your SEO can ensure that your site is designed to be search engine friendly from the very beginning. However, good SEO can also help improve an existing site.

Be determined to implement the suggested changes. Making changes suggested by the SEO takes time and effort. If you are not going to take the time to make these changes, it is not worth working with an expert. Interview your potential SEO Agency. Here are some useful questions you can ask the SEO: Can you provide examples of your previous work and share some of your success stories? Do you comply with Google Webmaster Guidelines? Do you offer online marketing services or suggestions in addition to organic search? How quickly and what kind of results do you expect? How do you measure your success? What is your experience in our industry? What is your experience in our country/city? What is your experience in creating international sites? What are your most important SEO techniques? How long have you been in this business? How can I contact you? Will you share with us all the changes you have made to our site and give us detailed information about your suggestions and the reasons? See if the SEO is interested in you and your business. If not, find someone who is. Your SEO should ask questions like: What makes your business or service unique and valuable to customers? Who are your customers? How does your business make money, and how can search results help? What other advertising channels do you use? Who are your competitors? Check your SEO’s professional references. Ask previous clients if this SEO has been helpful, easy to work with, and has achieved positive results. Ask them to audit your site from both a technical and search perspective. This will help you understand what they think needs to be done and why, and what the expected results are. You’ll probably have to pay for this. You’ll probably also need to give the SEO read-only access to your site in Search Console. (Don’t give them write access at this stage.) Your potential SEO should be able to make realistic estimates of what could be improved and what needs to be done. If they can guarantee that the changes they make will get you to the top of the search results, find someone else. Decide if you want to work with an expert.

How Does SEO Work?

Google (and Bing, which also powers Yahoo search results) scores search results based largely on the relevance and authority of the pages it crawls and indexes, based on a user’s query to provide the best answer.

Google uses over 200 signals to score search results, and SEO involves technical and creative activities to influence and improve some of these known signals. It’s often helpful to look at Google’s broader goal of providing the best answers to its users, rather than focusing too much on individual ranking signals.

SEO therefore involves making sure a website is accessible, technically sound, uses the words people type into search engines, and provides a great user experience with expert content that is useful and high-quality, and helps answer the user’s query.

Google has a huge team of search quality raters who evaluate the quality of search results fed into a machine learning algorithm. Google’s search quality rating guidelines provide a lot of detail and examples of what Google classifies as high or low quality content and websites, and the importance of their willingness to reward sites that clearly demonstrate their expertise, authority and trust (EAT).

Google uses a hyperlink-based algorithm (known as ‘PageRank’) to calculate the popularity and authority of a page, and while Google is much more sophisticated today, this is still a fundamental cue in ranking. SEO can therefore include activities that help to increase the number and quality of links to and from other websites on a website. This activity has historically been known as ‘link building’, but is really just a brand marketing a piece of content online or through content or digital PR.

Relevant and reputable websites linking to a website are a strong signal to Google that it is of interest to its users and can be trusted to appear in search results for relevant queries.

How to Do SEO?

SEO involves technical and creative activities, often grouped into ‘On-Site SEO’ and ‘Off-Site SEO’. This terminology is quite old, but it’s useful to understand because it divides the practices that can be implemented on a website and off.

These activities often require the expertise of more than one individual, as the skills required to perform them at a high level are quite different – ​​but they can be learned. The other option is to hire a professional SEO agency or SEO consultant to help in the necessary areas.

Google’s algorithm

The ranking of these search results is determined by Google’s algorithm. While Google’s algorithm is a secret, years of experience in SEO have given us a pretty good idea of ​​the important factors. In our opinion, the factors in Google’s algorithm can be divided into two categories:

On-page SEO

Your website ranking is determined in part by on-page factors. On-page SEO factors are things that you can influence from your actual website. These factors include technical aspects (such as the quality of your code and site speed) and content-related aspects such as the structure of your website or the quality of the copy on your website. All of these are very important for on-page SEO factors.

Off-page SEO

In addition to on-page SEO factors, there are off-page SEO factors. These factors include links from other websites, social media attention, and other marketing activities outside of your own website. These off-page SEO factors can be quite difficult to influence. The most important of these off-page factors is the number and quality of links pointing to your site. The more quality and relevant sites linking to your website, the higher your ranking in Google.

Useful information Be wary of SEO companies and web consultancies or agencies that send you emails out of the blue. No one can guarantee a #1 ranking on Google. Be wary of SEOs that promise ranking guarantees, claim to have a “special relationship” with Google, or promote a “priority submission” service to Google. There is no such thing as priority submission to Google. In fact, the only way to submit a site directly to Google is to use our Add URL page or submit a Sitemap. You can do this yourself without having to pay anyone any fees. Be wary of companies that are mysterious and don’t clearly state their purpose. Ask them for clarification on any areas you feel are unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site may be removed from the Google index entirely. Ultimately, you are responsible for the actions of the companies you hire, so you need to know exactly why they are “helping” you. If the SEO has FTP access to your server, they should be able to explain any changes they are making to your site. Never link to an SEO. Avoid SEOs who talk about the power of “public” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless practices that do not affect your ranking in major search engine results, at least not in a way that you would consider positive. Make your choice wisely. When considering whether to hire an SEO, you may want to do some research on the industry. One way to do this is through Google, of course. While Google does not comment on specific companies, they have encountered companies calling themselves SEOs who follow practices that are clearly outside the scope of accepted business conduct. Be careful. Know where your money is going. While Google never promises to give you a better ranking in search results for a fee, many other search engines combine pay-per-click or pay-per-page ranking with regular web search results. Some SEOs promise to rank you higher in search engines, but instead place you in the ads section of the search results. Some SEOs even change their bid prices in real time to give the impression that they “control” other search engines and present themselves as the preferred position. This trick doesn’t work with Google because our ads are clearly labeled and kept separate from our search results. However, be sure to ask the SEO you’re considering which payments are for permanent rankings and which are for temporary ads. What else should you look for? There are a few tell-tale signs that you’re dealing with a scam SEO. They don’t have to be a long list, so if you’re having doubts, trust your gut. Don’t be afraid to stop working with SEO if: It has shadow domains It puts links to other clients on doorway pages It offers to sell keywords in the address bar It doesn’t distinguish between real search results and ads that appear on search result pages It only guarantees ranking on obscure, long keyword phrases that you can already find anyway It uses multiple aliases or fake WHOIS information It gets traffic from “fake” search engines, spyware or malware It has domain names that have been removed from the Google index or are not listed on Google.

Conclusion

SEO is the practice of optimizing websites to achieve a high position in the search results of Google or another search engine. At Ajans Bulut, we believe that holistic SEO is the best way to rank your website because you focus on making every aspect of your site great. Don’t use any SEO tricks, as this will ultimately have negative ranking consequences. Instead, implement sustainable SEO practices with your users in mind and benefit in the long run.