Bursa Social Media Consultancy, Bursa Social Media Consultant

Social Media Consultancy

Social Media Consultant

Want to learn how to become a social media consultant? Want to know what a social media marketing consultant should do? Learn the answers to these questions and much more in this article.

First of all, let's start with what is social media consultancy?

Here is a brief description of social media consultant: "Social media consultancy is the process of reaching customers using social networking channels on behalf of a brand".

Social media consultants can work full-time for companies or provide freelance marketing services. With the growth and increase in social media users in Turkey and the increase in online shopping, social media consultants are always in demand. Let's see why businesses need to hire a social media consultant in the next section.

Why Work with a Social Media Consultant?

Even posting a little content on social media consultancy channels can be done by a small child. However, planning, strategy and then cleverly preparing the copy of each update to achieve the desired results on social media is an art. Social media consultants are also expected to be experts in this field. It shows not only the benefits of social media marketing but also the benefits of social media management consultants, because consultants need to do all these activities.

Businesses that are really concerned about using social media should hire a social media consultant for the following reasons (which are the skills that a social media consultant should have by the way)

Social Media Strategy Consultant

Strategy and Planning is the right way to do business. Social media strategy consultants help businesses create a workable social media strategy. The right strategy helps keep things focused for a long time and allows them to correct any course if necessary. Content Creation and Posting; Content strategy is a very important part of effective social media campaigns. Creating an annual calendar in advance allows social media consultants to plan campaigns and create content in advance and execute campaigns effectively. Some of the popular digital content types worldwide can be seen below. Social media posts, Videos, blogs and podcasts are areas where social media consultants can contribute.

Social Media Community Building

Community Building; Community building is very important for business. Having numerous engaged fans and followers on different social media channels first of all helps in building a strong brand and secondly, it helps brands reach out to these fans and sell their products to them. Social media consultants help brands develop strong and relevant communities on different social networks through both organic (Non-Advertising) and inorganic (Advertising) means. Analyze and Measure Results; Analyze and measure the results of social media campaigns helps businesses understand their ROI, i.e. what kind of profit or benefit they are getting from the time and money they spend on social media marketing. Almost all social networks provide their own social analytics, which is enough to properly view their social media efforts. Social media consultants measure different social media and analyze the results to share actionable business insights with the upper management. Therefore, businesses need to hire social media consultants for all these benefits and if they want brands to hire them, they need to develop these skills as well.

Apart from these basic skills, some of the bonus skills that social media consultants need to develop are:

Copywriting; Copywriting is both an art and a science. Can you write copy and convince your customers to buy your brand on social media? Can you get them to share your social media post with their friends? Copywriting skills are a great asset for social media consultants.

Basic Graphic Design; There are so many images and video clips shared on social media these days. If a social media consultant has basic graphic design skills, it can go a long way in establishing them in a business or making them desirable for a business. For basic design, there are free tools like Gimp (I recommend), Canva, and Pablo.

PPC Ads are effective in generating sales, leads or traffic by running Pay Per Click (PPC). Ads are an important skill for social media consultants. As organic reach continues to decline day by day, social networks like Facebook, Twitter, and LinkedIn are pushing brands to spend money on PPC Ads to get the desired results. These additional skills will go a long way in making you a successful social media consultant.