Google Ads Identity Verification, How to Verify Google Ads Advertiser ?

Google Ads Identity Verification

Google will now ask its users to verify their identity..!

The company also reminded us of the Advertiser Identity Verification Program it announced in April 2020 in its statement. At that time, advertisers verified many information about their businesses, including the country they work in and the products they sell. This new feature that Google has released allows users to easily access this information verified by businesses.

In addition, when the Advertiser Identity Verification Program is combined with the About this ad feature, Google also disables bad actors among advertisers.

The company announced that it has not verified advertisers from 90 countries so far within the scope of the program. According to Google; Work will continue within the scope of the verification program.

Google Sends Emails and Notifications for Advertiser Verification

If you are asked to complete the advertiser identity verification process, you will be sent an email and an in-account notification with instructions. Currently, only accounts that are asked to verify their identity can be sent. All other requests will be rejected.

If you plan to run election ads, you will need to complete the verification process for election ads instead. Only accounts that have completed advertiser identity verification will be unable to run election ads.

An initial verification email will be sent to all Google Ads users of the affected accounts or, if applicable, the top admin accounts.

The steps to complete advertiser identity verification for specific Google Ads accounts may vary depending on your account structure, billing settings, and who you are advertising on behalf of (organization or individual).

About advertiser identity verification

Why does Google verify advertisers?

Our goal is to increase trust in the advertising ecosystem by providing users with more information about advertisers. As part of advertiser identity verification, we verify the name and location of our advertisers through a phased rollout. This process is part of our overall effort to provide users with greater transparency, choice, and control.

Who must complete advertiser identity verification? Advertisers who are required to complete advertiser identity verification will receive an email and in-account notification. The product or service: Advertisers promoting informational, advisory or educational content, or content related to regulated industries are given priority for verification.

Learn more here .

How long does advertiser identity verification take?

The verification time depends on your account setup and whether you’re running ads for someone else.

For advertisers who complete verification themselves, the program takes 3-5 business days to complete.

If agencies are running verification on behalf of advertisers, the program will be a two-step process, with each step taking approximately 3-5 business days, including review and approval.

Learn how to complete advertiser identity verification .

How do I complete advertiser identity verification?

You only need to complete advertiser identity verification if Google emails you about it. The steps to complete identity verification for certain Google Ads accounts may vary depending on your account, structure, billing settings, and who you’re running ads on behalf of (organization or individual).

Follow the instructions in the email and in-account notification. Learn how to complete advertiser identity verification .

Do I have the option to not complete advertiser identity verification?

If you have received an email stating that you need to verify your identity, you must complete the advertiser identity verification program. If you do not start the program within 30 days, your account will be paused.

Are there any requirements for the “Advertiser name” field? If the advertiser is registered as an individual, the advertiser name field must match the name that appears on the advertiser’s individual ID.

If the advertiser is registered as an organization, the advertiser name must match the legal name that appears on the organization’s registration documents.

What documents should I submit for advertiser identity verification?

The steps to complete advertiser identity verification for certain Google Ads accounts may vary depending on your account and configuration, your billing setup, and who you are advertising on behalf of (organization or individual). For more information on the documents you need to submit, please see here.

Who is an “authorized representative”?

An authorized representative is the administrator of:

The Google Ads account and/or the payment profile that pays for Ads. If necessary, you may be asked to provide documentation to complete verification.

I am registered as an agency. How do I verify? Agencies that do not advertise on their own behalf (such as agency-related ads) do not currently need to verify their identity. Instead, verify their identity on behalf of your clients.

This means that your client’s name must be entered in the “advertiser name” field and that your client’s name and address must be included on official documents. If you represent multiple advertisers, you must complete verification for each unique advertiser separately.

You can find instructions on how agencies should complete the verification process here .

I have already completed the identity verification process. Why am I being asked to complete it again?

Every Google Ads account must be verified. As Google expands this program, you will be asked to verify each of your accounts in phases or in bulk. You may also be asked to complete verification on a regular basis or to re-verify your Google Ads account if you change who pays for your account or make significant changes to your account.

Can I voluntarily complete advertiser identity verification? A small subset of advertisers can voluntarily complete advertiser identity verification. We will notify advertisers who are eligible for this feature.

Can I verify all my Google Ads accounts at once?

A small subset of advertisers can complete advertiser identity verification in bulk. We will notify advertisers who are eligible for this feature. Otherwise, please complete identity verification for each Google Ads account individually as instructed in the notification email.

My ads are not running. What should I do?

If you have not submitted documents for identity verification within 30 days, your account will be paused. If you fail to complete the program within 30 days of submitting documents, your account will continue to serve ads after identity verification is complete. Follow the instructions in the notifications you receive to complete identity verification.

What is an ad description?

Ad disclosures provide users with more information, including the advertiser’s name and location.

Why are Google adding new ad disclosures?

As part of Google’s overall efforts to increase transparency for users and maintain trust in the ads it serves, we will be providing users with more information about our advertisers. You can find more information here .

Where does Google get information for ad disclosures?

The legal name and location of an advertiser is obtained from verification documents submitted by an individual, organization, or organization’s representative and is reviewed by Google through the advertiser verification program. If advertisers fail to complete verification, Google will stop showing ads from those advertisers.

What information will Google share in disclosures?

Ad disclosures will display the name and location of advertisers who have completed advertiser identity verification. For advertisers in a location where the verification program is not currently supported, ad disclosures will only display location information.

As part of Google’s expanded transparency efforts, we may make the following information about your Google Ads accounts and ad campaigns public:

Advertiser name change history Ad assets Ad run dates and locations Ads removed or accounts suspended for legal or policy reasons Business contact information Will Google share any other information? As part of our ongoing transparency efforts, Google may make information about your Google Ads or DV360 accounts and ad campaigns public, as outlined in our Advertiser Identity Policy.

Who can see ad disclosures, and how can I access them? This information is visible to users when they click “Why this ad?” You can learn more about how this information will appear in different ad formats here .

Will disclosures appear on all ads I run? If you have completed advertiser identity verification or submitted additional information about your identity (see above), the description may appear in all supported ad formats in your account. Learn more here.

Do ad descriptions change the appearance of my ads? No, your ads will remain the same. Learn more here.

Do ad descriptions affect how my ads are served? No, descriptions do not affect ad serving.

How do I change the name or location in ad descriptions? The name and location that appear in ad descriptions have been verified under the advertiser identity verification program. If the name or location has changed, please contact Google Ads Support.