How to Verify Google Ads Identity, How to Verify Google Ads Advertiser?

Google Ads Identity Verification

Google will now ask for users' identity verification..!

The company also reminded the Advertiser Identity Verification Program announced in April 2020. At that time, advertisers verified a lot of information about their businesses, including the country they operate in and the products they sell. This new feature introduced by Google allows users to easily access the information verified by businesses.

Additionally, when combined with the About this ad feature, the Advertiser Identity Verification Program helps Google exclude bad actors among advertisers.

The company stated that it has verified advertisers from 90 countries so far within the program. According to Google, efforts will continue within the verification program.

Email and Notification Sent for Google Advertiser Verification

If you are asked to complete the advertiser identity verification process, you will receive an email and an in-account notification containing instructions. Currently, only accounts that are required to verify their identity will receive the email. All other requests will be rejected.

If you plan to run election ads, you must complete the verification process for election ads instead. Only accounts that complete advertiser identity verification will be able to run election ads.

The first verification email will be sent to all Google Ads users of the affected accounts or, if applicable, the manager accounts.

The steps to complete advertiser identity verification in specific Google Ads accounts may vary depending on your account structure, billing settings, and whether you advertise on behalf of an organization or an individual.

About Advertiser Identity Verification

Why is Google verifying advertisers' identities?

Our goal is to increase trust in the advertising ecosystem by providing users with more information about advertisers. Through the Advertiser Identity Verification, we verify the name and location of our advertisers in a phased manner. This process is part of our overall effort to provide users with more transparency, choice, and control.

Who should complete the Advertiser Identity Verification? Advertisers who need to complete the Advertiser Identity Verification will receive an email and in-account notification about it. Priority is given to advertisers promoting products or services; information, advice, or educational content; or content related to regulated industries.

For more information, click here.

How long does Advertiser Identity Verification take?

The verification time depends on your account setup and whether you are advertising on behalf of someone else.

For advertisers who complete the verification themselves, the program takes 3-5 business days to complete.

If agencies complete the verification on behalf of advertisers, the program will be a two-step process that includes review and approval, taking approximately 3-5 business days for each step.

Learn how to complete Advertiser Identity Verification.

How do I complete Advertiser Identity Verification?

You only need to complete Advertiser Identity Verification if Google sends you an email about it. The steps to complete identity verification in specific Google Ads accounts may vary depending on your account, structure, billing settings, and whether you advertise on behalf of an organization or an individual.

Follow the instructions in the email and in-account notification. Learn how to complete Advertiser Identity Verification.

Do I have the option not to complete Advertiser Identity Verification?

If you receive an email asking you to verify your identity, you must complete the Advertiser Identity Verification program. If you do not start the program within 30 days, your account will be paused.

Are there any conditions for the "Advertiser name" field? If the advertiser is registered as an individual, the advertiser name field must match the name as it appears on the individual's official identification.

If the advertiser is registered as an organization, the advertiser name must match the legal name as it appears on the organization's registration documents.

What documents should I submit for Advertiser Identity Verification?

The steps to complete Advertiser Identity Verification in specific Google Ads accounts may vary depending on your account and setup, billing configuration, and whether you advertise on behalf of an organization or an individual. For more information on the documents you need to submit, please check here.

Who is an "Authorized Representative"?

An authorized representative is the manager of:

The Google Ads account and/or The payment profile for Ads If necessary, you may be asked to provide documentation to complete the verification. I'm registered as an agency. How should I complete the verification? Agencies that do not advertise on their own behalf (e.g., ads related to the agency) do not currently need to verify their identity. Instead, verify the identity of your clients on their behalf.

So, the "advertiser name" field should contain your client's name and the official documents should show your client's name and address. If you represent multiple advertisers, you must complete the verification process separately for each unique advertiser.

You can find instructions on how agencies should complete the verification process here.

I had completed the identity verification process before. Why am I being asked to complete it again?

Every Google Ads account must be verified. As Google expands the scope of this program, you will be asked to verify each of your accounts gradually or collectively. Additionally, if you regularly complete verification or if you have changed the person paying for your account or made significant changes to your account, Google may ask you to re-verify your Google Ads account.

Can I voluntarily complete Advertiser Identity Verification? A small subset of advertisers may voluntarily complete the Advertiser Identity Verification. We will inform advertisers eligible for this feature.

Can I verify all my Google Ads accounts at once?

A small subset of advertisers may complete Advertiser Identity Verification in bulk. We will inform advertisers eligible for this feature. Otherwise, please complete the verification process for each Google Ads account separately as indicated in the notification email.

My ads are not running. What should I do?

If you have not submitted documents for identity verification within 30 days, your account will be paused. If you cannot complete the program within 30 days after submitting the documents, your account will be paused. After completing the identity verification process, your account will continue to run ads. Follow the instructions in the notifications you receive to complete the identity verification process.

What is an ad disclosure?

Ad disclosures provide users with more information about the advertiser, including the advertiser's name and location.

Why is Google adding new ad disclosures?

As part of Google's overall efforts to increase transparency for users and maintain trust in the ads it serves, we will provide users with more information about our advertisers. For more information on this, click here.

Where does Google get information for disclosures?

The legal name and location of the advertiser are obtained from verification documents submitted by the individual, organization, or organization representative, and the advertiser is verified by Google through the Advertiser Verification program. If advertisers do not complete the verification process, Google will stop showing their ads.

What information will Google share in disclosures?

Ad disclosures show the name and location of advertisers who have completed the Advertiser Identity Verification. For advertisers located in a location where the verification program is not currently supported, only location information will be shown in ad disclosures.

As part of Google's transparency efforts, Bursa Google Ads we may make the following information public about your accounts and advertising campaigns:

Advertiser name change history Ad elements Dates and locations of ad publication Ads removed or accounts suspended for legal or policy reasons Business contact information Will Google share any other information? As part of our ongoing transparency efforts, we may make information about your Google Ads or DV360 accounts and advertising campaigns public as outlined in our advertiser identity policy.

Who can see ad disclosures and how can I access them? Users can see this information by clicking on the "Why this ad?" question. For more information on how the information will appear in different ad formats, click here.

Will disclosures appear in all ads I publish? If you have completed the Google Advertiser Identity Verification process or submitted additional information about your identity (see above), disclosures may appear in all supported ad formats in your account. For more information, click here.

Will ad disclosures change the appearance of my ads? No, the appearance of your ads will remain the same. For more information, click here.

Will ad disclosures affect how my ads are served? No, disclosures do not affect ad serving.

How can I change the name or location in ad disclosures? The name and location shown in ad disclosures are verified as part of the Advertiser Identity Verification program. If your name or location has changed, please contact the Google Ads Support Team.