What is E-Commerce? What are the Difficulties of E-Commerce? How is E-Commerce Done ?

What is e-commerce?

In short, e-commerce is the process of buying and selling products through electronic means, such as mobile applications and the Internet. E-commerce refers to both online retailing and electronic transactions. E-commerce has grown in popularity greatly over the last decade and is, in some ways, replacing traditional brick-and-mortar stores.

E-commerce allows you to buy and sell products on a global scale, twenty-four hours a day, without incurring the same overhead costs as a brick-and-mortar store. For the best marketing mix and the best conversion rate, an e-commerce startup should also have a physical presence; this is better known as a click-through and brick-and-mortar store.

What does e-commerce mean? E-commerce definition!

While most people think of e-commerce as business-to-consumer (B2C), there are many other types of e-commerce. These include online auction sites, internet banking, online ticketing and reservations, and business-to-business (B2B) transactions. Recently, the growth of e-commerce has expanded to sales using mobile devices, commonly known as ‘mobile-commerce’, which is simply a subset of e-commerce.

Why has e-commerce seen explosive growth in the last decade? As the internet becomes more and more ingrained in our daily lives, the acceptance of e-commerce continues to grow, and businesses are benefiting from it.

In the early 2000s, many people were skeptical about handing over their card details to an online retailer. However, e-commerce transactions are now second nature. SSL certificates, encryption, and trusted external payment systems like Paypal, PayTr, and Iyzico have helped increase people’s trust in e-commerce.

What are the benefits of e-commerce?

Starting an e-commerce business has never been easier. Solutions like Shopify and WooCommerce allow even the least tech-savvy people to set up a store. Gone are the days when hiring a designer and a web developer was required to get your e-commerce company off the ground. Today, design templates and WYSIWYG systems allow people to set up an e-commerce store in minutes. As a result, people are taking advantage of all the benefits that e-commerce stores have to offer.

Here are 7 reasons why e-commerce is such an attractive option for entrepreneurs:

Global Reach – With a physical store, you are geographically limited to nearby markets. So; if you have a store in Bursa and want to sell in Izmir, you have to open another physical location. There is no such limitation with e-commerce. Instead, with your digital e-commerce business, you can sell to anyone in the world.

Always Open – While brick-and-mortar businesses usually have limited hours, an online e-commerce store remains “open” 24 hours a day, 365 days a year, 7 days a week. This is very convenient for the customer and a great opportunity for the merchant.

Cost Savings – E-commerce businesses have significantly lower operating costs compared to brick-and-mortar stores. There is no rent, no staff to rent and pay, and very few fixed operating costs. This makes e-commerce stores very competitive in terms of price, which often increases market share significantly.

Automated Inventory Management – ​​It is much easier to automate inventory management using electronic online tools and third-party vendors. This has saved e-commerce companies thousands of dollars in inventory and operating costs. Inventory management has also become increasingly complex. Now you can manage your inventory very easily across multiple channels. So you can sell your inventory in your own stores like Hepsiburada, Amazon, N11, GittiGidiyor or a physical store.

Targeted Marketing – Online retailers can collect an incredible amount of consumer data to make sure they are targeting the right people for their products. This reduces the cost of customer acquisition and keeps e-commerce online businesses extremely active. Imagine being able to target women between the ages of 18-24 living in urban areas. That’s targeted marketing for you – there’s no way you can get that from just a physical store.

Niche Market Dominance – Low operating costs, targeting your ideal customer, as well as reaching a global audience that an e-commerce website brings, guarantee your companies profitability.

Location Independence – An e-commerce business owner is not tied to any location while running their business. As long as you have a laptop and an internet connection, you can run your e-commerce business.

What kind of ecommerce business can you start?

What are the challenges of ecommerce?

In theory, everything about ecommerce seems impressive, but like most things, there are some challenges that you will need to overcome when starting your own ecommerce business. So, in the interest of balance, we thought we would share the potential challenges you may face at the beginning of your ecommerce journey.

Trust: Trust is a big word in ecommerce, and it comes in many different forms.

Can your potential customers trust you as a company? Can they trust that your chosen payment gateway will not fail? Can they trust that your products are of good quality? A reliable payment solution like PayPal can help instill trust in people visiting your website. Registering your site as a Google trust store is a few ways to overcome these potential hurdles.

Technical issues: If you are not technologically minded, and let’s be honest, you don’t have to start an online store, you may run into the following issues:

What happens if your payment method stops working? Do you have the knowledge of HTML, CSS, or Javascript to solve coding issues? If you want to design a banner or set up graphics for your website, do you have any web design experience? If you can’t solve these problems yourself, you may need to outsource. Fortunately, eCommerce solutions like Shopify, WooCommerce, and BigCommerce have services that can help you if these issues arise.

Competitors: Since the initial setup costs associated with starting an eCommerce business are very small, this makes for a saturated market. Therefore, it is vital to do your research and find your niche before you start.

No physical presence: While this improves over time, it can be a downer if visitors can’t see or feel any of your products.

Here are a few ways to overcome this problem:

Offer free returns Add high-resolution images Show your customers using your products Add videos of your products being used Add a detailed description of your products Include an FAQ section on every product page Initial outlay: The biggest challenge in eCommerce is getting started, and that all-important first sale.

To do this, you may need to spend some money to earn some. Here are some cost-effective ways to get started:

Running a Google Shopping campaign Using website pop-ups for data collection Using abandoned cart emails Running a sales/upgrade bar on your website Launching campaigns to promote products What are the main types of e-commerce? We call it Business to Consumer (B2C). However, there are various types of e-commerce that may suit your ideas better.

There are 6 types of e-commerce. We have listed them below and briefly explained what they mean.

Business to Business (B2B)

B2B e-commerce, which is self-explanatory, occurs when a transaction is made between two businesses.

Business to Consumer (B2C)

The success stories above are B2C e-commerce companies. This is when stores sell products to consumers, i.e., people like you and me. Online retail usually operates on a business-to-consumer model.

Consumer to Consumer (C2C)

C2C e-commerce occurs when consumers sell directly to consumers. This has seen a certain boom in the last decade. eBay, which founded itself in 1995, is the market leader in this niche. They are closely followed by Etsy, which was founded a decade later in 2005.

Consumer to Business (C2B)

Consumer business models are slightly less common in e-commerce. This occurs when a consumer sells or contributes money to a company.

Business to Business (B2A)

This type of e-commerce occurs when online transactions are made between companies and public administration. This area includes various services such as social security, employment and legal documents. This type of e-commerce has seen a rise in recent years due to the increasing investment in e-government.

Consumer-Administration (C2A)

Finally, this type of e-commerce includes all transactions between individuals and public administration.

A few examples of this could be:

Education – publishing and distributing information, distance learning Tax – tax returns and payments Health – payments for healthcare services, appointments What is the Best E-Commerce Software? “An e-commerce website software? Why do I need one?”

Simply put, it’s a big deal for anyone looking to start their own online store these days. However, there are a few questions and potential issues you should consider before choosing the right website builder for you. First of all, you don’t want to choose an e-commerce website builder only to realize a year later that you’ve paid a lot in transaction fees. Another common problem is that entrepreneurs can’t use their design tools because they’re made for more experienced developers.

That’s why it’s often a good idea to divide your ecommerce website builder shopping experience into two areas: (a) what you want to achieve, and (b) what your own needs are:

With personal requirements, it all depends on how experienced you are and how quickly you plan to scale. A builder with hundreds of templates is great for beginners, but what if you want to get into custom CSS but can’t? The second area to consider is what you want to achieve. This ties into the tools, settings, and features offered on the platform. However, we want to look at the current state of ecommerce so you can get an idea of ​​the functionality you’ll need. In this article, we’ll review a wide variety of ecommerce website builders: Here’s a quick rundown of four of the top tools on the market and the types of companies they’re best suited for:

Shopify Shopify has always been at the forefront of making ecommerce accessible to everyone. Plans start as low as $9, and there are 24 free website themes to get you started. Shopify has turned eCommerce on its head and made the process of building a website incredibly easy for even the biggest technophobes. This is further supported by their 24/7 customer support / You can get email, phone, and live chat support regardless of your pricing plan. You can enjoy their support in the first few months when you need it most!

Is Shopify right for me? If you’re looking to get your eCommerce business off the ground today, Shopify is a great choice. Plus, as your business grows, Shopify can scale to fit your location by offering better shipping discounts, unlimited staff accounts, and advanced reporting.

WooCommerce Whereas all the other eCommerce website builders on this list are ‘hosted,’ WooCommerce is ‘hosted.’ This means you pay for a hosted solution and it comes as part of your web hosting package. Whereas with self-hosting, you have to find and pay for your own hosting.

If you already have WordPress, simply add the WooCommerce plugin for free and you’re ready to go.

Is WooCommerce right for me? If you want to set up your own store on a budget and have good hosting and web development knowledge, WooCommerce is the way to go! If you already have a WordPress account and know how to run it, then this is ideal.

Magento There are two versions; one is called the ‘open source solution’, similar to WooCommerce, where you have to buy your own domain and hosting. Alternatively, there is a hosted solution, but this can be very, very expensive. Magento is used by some of the largest companies in the world and its scalability is seemingly endless. While you can easily identify a Shopify store just by looking at it, Magento has a wide range of themes to make your website look unique.

Is Magento right for me? If you are just starting out, you may want to consider the free open source option. The hosted solution is not suitable for new businesses. If you are out of your league and need more flexibility with your website, then Magento is ideal.

BigCommerce The lowest pricing plan is priced at a reasonable $29.95, and their themes and app store are full of great options. The backend is very intuitive and accessible even for those who are not confident using ecommerce website builders. Similar to Shopify, there is 24/7 support to ensure you get much-needed answers to your questions. They always cut off early!

Is BigCommerce right for me? If you are ambitious and see your business taking off very quickly, BigCommerce is a great tool to support that. It is very accessible and has a number of backend features for discounts and coupons. It also offers the opportunity to sell through Facebook.

Other Best E-Commerce Solutions T-Soft Turkey, which met e-commerce 10 years after more developed countries, has quickly closed the gap with its dynamic, determined and hardworking engineers. T-Soft, which aims to be an example in this regard in the Turkish software sector, has not been content with being a leader in the domestic market, but has reached out to the point where the heart of software beats, Silicon Valley. Infrastructure works were started in late 2015, and in early 2016 it was incorporated as T-SOFT INC and started to develop products for the global market.

The process has been initiated to gain a share in the world e-commerce market with products that will appeal to initiatives in different segments. Large-scale enterprises are targeted with T-Soft e-commerce software and the entry-level JETTYCART e-commerce solution will provide service.

E-EXPORT

For a strong economy, external dependency must decrease and the country must be financially strong. The solution is for every business that has the opportunity to export and provide foreign exchange inflow to the country. In order to explain this subject that entrepreneurs are far from, to raise their awareness, and to facilitate technical processes, we have initiated e-export mobilization, reinforced it with events, and implemented it with trainings.

With our stakeholders who we have produced solutions for in this regard, every detail from collection to shipment, from all export procedures to software has been considered and our customers have been enabled to export without the need for any technical knowledge.

With the slogan “Spread Your Wings Turkey – You Win, Your Country Wins”, we are working with all our might to popularize e-export.

We will continue to work for this purpose as long as we live so that our future generations can live in peace in an independent country.

IdeaSoft IdeaSoft is Turkey’s leading e-commerce infrastructure provider, which has been offering web and mobile-based software solutions since 2005, in short, has adopted the principle of serving you with “All Colors of Internet Technology”. We are a technology company that produces quality projects and solutions that will increase the competitive power of companies of all sizes, regardless of size, and create added value in the process of achieving their business goals.

Ticimax “We Produce Solutions, Not Problems!”

Ticimax Information Technologies Inc. was established to provide e-commerce software, special e-commerce solutions and design services. With its strong infrastructure and over 10 years of experience, Ticimax helps its customers strengthen their competition in the field of e-commerce.

Ticimax provides e-commerce infrastructure services to over 4000 companies. With its developed strong infrastructure, it provides its users with the opportunity to sell not only in Turkey but also worldwide.

In its R&D center located in Ticimax Plaza and GOSB Teknopark, it constantly adds innovations to its infrastructure and offers software updates for its customers to achieve success in the field of e-commerce. It has created “Success Stories” with the award-winning projects it has carried out and has become a leading company followed in the sector in a short time.

Ticimax not only sells e-commerce software but also organizes more than 40 e-commerce conferences in 14 cities in Turkey in order to contribute to the e-commerce sector. In addition to giving entrepreneurship and e-commerce courses at universities, it has introduced many people and institutions to e-commerce by providing free e-commerce and digital marketing training at its headquarters to individuals and institutions who want to do e-commerce.

EticaretPort Grow with EticaretPORT Start Now!

Our company, which started its business life in 1997 under the name of Webcom internet services, has been continuing its business life as Medyax Bilişim Hizmetleri since 2002.

Medyax is a fully equipped communication and organization agency that provides Brand Management, Communication Consultancy, Interactive Media Services, Design, Production and Printing Services. Medyax, which has been serving with its expert staff for 18 years, embraces the companies it works with in the branding process with all their processes from production to sales, from finance to marketing, from R&D to purchasing. In this parallel, Medyax handles communication according to integrated marketing principles.

As Medyax, our job is to produce “Brand Ideas” that will create a new and impressive dialogue between the brand and the consumer. Medyax offers brand management products, communication solutions and investments for a long-term brand life to companies that want to create strong brands and add value to their brands. In this direction, Medyax mobilizes all its equipment and creativity for the brand and institution it undertakes communication.

For us, success is to make the institution, product/service or brand we serve stand out from its competitors and become “Preferred”.

Medyax’s most important goal is “Customer Satisfaction”. Medyax’s understanding of Customer Satisfaction is; “To protect the interests of the customer.” This can only be achieved by knowing our job well and mastering it.

E-Commerce Marketplaces Selling only products on your online store limits the potential of how much money you can earn. With inventory management software, managing your stock across multiple channels has never been easier. This means you can sell more products and focus on what’s most important!

Here is a short list of markets you should consider using alongside your online store.

eBay – People have the assumption that eBay is only for C2C businesses, but that’s not the case. There are a lot of B2B and B2C transactions on this site. If a product isn’t selling well on your website, try putting it up for auction on eBay to earn some money back.

Amazon – There’s not much that Amazon doesn’t sell right now, so even if your idea for a product isn’t made without a place on Amazon! With around $90,000 being spent on Amazon worldwide, it’s a must to list your products here.

Hepsiburada – A marketplace for manufacturers, suppliers, exporters, importers, buyers, wholesalers, products, and trade offers.

N11 – A marketplace for manufacturers, suppliers, exporters, importers, buyers, wholesalers, products, and trade offers.

GittiGidiyor – A marketplace for manufacturers, suppliers, exporters, importers, buyers, wholesalers, products, and trade offers.

Trendyol – A marketplace for manufacturers, suppliers, exporters, importers, buyers, wholesalers, products, and trade offers.

How Much Budget Do I Need to Start E-Commerce? You can literally start from 0 TL and start making money using e-commerce. The start-up costs are entirely up to you. First, we recommend that you review the background information and goals you have planned.

A few important points to help you get started:

Choose the right ecommerce platform for your business Use responsive design Make sure your online presence always makes a killer first impression Upload top-quality product photos Make sure your ecommerce site is easy to navigate Create a USP (Unique Selling Proposition) Start a blog from your ecommerce store Create an attractive ‘About Us’ page Optimize all your content for SEO Laser target your ideal audience Use live chat to improve the quality of customer service Use coupon codes Make sure your shopping cart experience is user-friendly Have and implement an effective shipping strategy Get feedback from your customers and make necessary improvements Make sure your site is secure Use social media to boost your brand and drive traffic to your ecommerce store If you haven’t already, implement a referral program.