Bursa Trademark Registration, Bursa Trademark Registration Companies, Bursa Trademark Protection, Which Class Should I Choose for My Brand?

Bursa Brand Registration

What is a Brand?

Naturally, an entrepreneur will want to position their products or services in the market in the most suitable way. You should use your trademark to maintain brand awareness while promoting the unique features of your product or service. At Ajans Bulut, we quickly handle all application processes for Bursa Brand Registration after conducting free preliminary research.

Brand Protection

For this purpose, your trademark deserves protection. After all, you do not want your competitors to copy or misuse it. Once your trademark is officially registered, it is legally protected.

Brand Rules

The registration of your trademark is subject to legal rules. When you apply for Bursa brand registration, we check if your trademark complies with these rules. Otherwise, we must reject the registration. In this case, registration fees are non-refundable. We conduct preliminary research to ensure that your trademark complies with the rules.

Brand Objection

Remember that other parties may object to your application. This can happen when your trademark is the same or very similar to a previously registered trademark for the same or similar products and services. Therefore, check in advance if your trademark is available.

What is a Trademark?

Only distinctive trademarks are responsible for registration. The important thing here is the overall impression that the trademark leaves on the public, including the word and (possibly) visual elements. For example, if a consumer perceives the trademark as a general description of the products and/or services, the trademark is not distinctive. Legally, a non-distinctive trademark is not a sign.

Why Should a Trademark Be Distinctive?

Bursa brand registration provides a monopoly for the use of the trademark for the given products and services. For example, if you assume a name for a general description, it will prevent others from using that description – which would not be fair. Therefore, a trademark must be distinctive.

For example, giving a name that represents bakery services for the word "baker" will surpass other bakers using the same word. Whereas the word simply describes the activities of a baker. However, 'XYZ' as a commercial name may be acceptable for a construction materials supplier.

Whether a trademark is distinctive is not a fixed criterion. Language and terminology change over time. A designation that was considered creative ten years ago may no longer be distinctive today.

Can My Trademark Application Be Rejected?

The law specifies that in some cases we must reject a trademark application. If we reject a trademark, it cannot be entered into the Trademark Register. This means that there are no trademark rights and protection. The costs paid are non-refundable.

Types of Trademarks

When initiating your trademark registration, please specify the relevant type of trademark. Most trademarks are word marks, pure figurative marks, or figurative marks with word elements. Other types include shape marks, color marks, and sound marks.

1. Word mark A word mark is a distinct name under which a product or service is launched. Example: the word ANGELICUS for beverages like coffee, water, etc.
2. Figurative mark There are two types of figurative marks:

'pure' figurative mark: a logo or a label containing a figurative element that does not only consist of texts, letters, or shapes; 'figurative mark with word elements': provides protection for the sign as a whole. However, it does not constitute a separate registration for the word. 3. Shape mark In certain cases, the shape of a product or packaging can be a mark. Example: the shape of a special perfume bottle.

1. Color mark If the public primarily recognizes a product or service by its color, a color or color combination can be registered as a mark. Example: the blue of CampingGaz gas tanks or the blue of Bison glue.
2. Sound mark Some commercial jingles are immediately recognized by the public. In such cases, a jingle can be registered as a mark. Example: Haribo candy.
3. Pattern mark A pattern mark is a trademark consisting of a series of elements that are regularly repeated (in a pattern).
4. Position mark A position mark is a trademark consisting of a specific way in which the mark is placed or positioned on a product. Example: a red tag on the back pocket of a pair of Levi’s jeans.
5. Motion mark A motion mark is a trademark that includes or extends to a movement or change in the position of the mark elements. Example: a silent video
6. Multimedia mark A multimedia mark is a trademark consisting of a combination of images and sounds or extending to these marks. Example: an audio short video clip.
7. Hologram mark A hologram mark is a trademark consisting of elements with holographic properties.
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Individual, Collective, or Certification Trademark?

As part of the application procedure, you also indicate whether your trademark is an individual, collective, or certification mark.

An individual mark is a sign that distinguishes your product from another company's product or a company's services. Most trademarks are individual.

A collective mark is a sign used by members of an association. The association owns the collective mark, and it is used to show that the products or services carrying it are provided by a member of the association. It is typically a type of trademark used by producer associations, for example, a group of farmers from a specific region. A collective mark can serve as an indicator of geographical origin.

Certification marks indicate that the owner of the mark guarantees that the products or services bearing the mark have certain characteristics, such as being produced in a specific way or meeting specific quality criteria. In principle, any feature imaginable can be certified in this way, apart from the geographical origin of these products or services. Additionally, any business can have a certification mark as long as it does not supply the relevant products or services itself. As with collective marks, the regulations governing the use of the mark must be specified in the certification mark application.

A quick look at the differences between certification and collective marks Certification mark Collective mark The owner does not allow the marketing of the products and services themselves The owner must be an association or legal entity under public law. It serves to indicate that the products meet specific requirements It serves to indicate that a business that is a member of a specific organization provides the products or services. Geographical origin cannot be certified Can indicate a geographical origin If you are unsure whether your trademark is an individual, collective, or certification mark, please contact our Information Center.

Which Class Should I Choose for My Brand?

An important step in applying for trademark registration is selecting the goods and services for which you want to use your trademark. This is called trademark classification.

Classification determines the scope of the monopoly you will have with your trademark. Therefore, your trademark right is only valid for the products and services you specify. So, choose carefully. Also, remember that you will need to use the trademark for the specified goods and services.

Trademark Classes The classification of a commercial trademark is done according to an international standard, namely the Nice Classification. It has a total of 45 categories (classes). You can choose one of these when applying for trademark registration.